Technology & Algorithmics
We are a performance-based technology company that offers an industry-leading optimization platform for online campaigns.
Serving billions of ad impressions and auctions daily, our platforms and algorithms leverage the latest Real-Time bidding practices and employ Big Data analytics – based on mathematical formulas and using scalable, cloud-based servers.
Our secure and efficient server architecture has been designed and developed for maximum performance.
We use our own technology stack, which is self-built – leveraging mostly open-source libraries and our homegrown code and intellectual property.
Our platform offers you the best in functionality and flexibility, with a wide range of benefits
Intango’s Linux-based architecture is built in a scalable, cloud-based cluster that leverages concurrent technologies: distributed cache, Apache HBase over a Hadoop framework, high-level load balancing in IP, and disk serialization techniques. Our approach is zero downtime and continuous integration methodology and architecture.
We wrapped the Apache Lucene with our own code, to allow real, distributed, scalable, keywords indexing and elastic searching.
We implemented robust redundancy, failover and fail-safe measures, including replication on all levels, multi-dimensional monitoring, and a homegrown anomaly detection technique that integrates Zabbix™ and Pingdom™ alerts and SumoLogic™ log tracking.
Intango’s dedicated NOC and on-call team includes our best engineers who support the system, respond to alerts and handle challenges to its stability or integrity.
Customers track KPIs and trends based on big data, relying on our well-designed flow of data collection: from runtime production service via sequentially written files, that are then “pushed” into Hadoop and Hive. Hive-based datasets are aggregated into compressed, partitioned tables exposed to our lightning-fast, MapReduce-based technology.
Real-Time Bidding (RTB):
When our partners asked for the ability to bid for an impression in real time, we built the capability of running an auction over our traffic. We expanded our capabilities and variety of traffic types, and grew our technology and systems to accommodate it. Our solution accommodates both the SSP and DSP sides in an auction.
We continue to develop new methods for detecting incoming traffic fraud, ormalicious campaigns and landing pages uploaded to our platform. Intango uses externally, daily imported data suppliers’ databases, pattern detection, external service providers (like RiskIQ™), self-developed software scanners, manual analysis and sampling, and an algorithm that grades each traffic source and directs (or bans) traffic accordingly.
Intango’s applications, both outfacing and in-bound, are developed as multi-tier, secured web applications. Our code combines Java 8 services, Bootstrap, AngularJS, Node.js, and jQuery as well as JSF and RichFaces technologies.
Intango’s platform handles financial self-service operations such as PayPal™ integration, and manages campaign budgets and balances. SSL, TLS and password restrictions are used, and records of financial transactions are kept in our system. We manage black lists and count “credential points” for early detection of fraudulent activities.
Our data science team and algorithm software engineers continuously innovate, ensuring we match the best advertisement to each user impression event and providing an accurate prediction for each situation, with smart computed averages and dynamic, weight-based likelihood formulas.
Multiple API Capabilities:
Our API capabilities are all secured with the user’s API key and are available in multiple formats, including XML, JSON, CSV, and OpenRTB 2.3 via REST. We expose publishers’ reports, ad-serving API, RTB API, and PPC/XML API.
Full Range of Components:
Our architecture includes native ads, textual ads, banners (multiple sizes), video (multiple sizes), footers and top-banners, pop (up/under/tab) scripts, interstitials, contextual units, mobile dialogs, splash (“Shadow Box”), mobile notifiers and sliders.
And that’s not all! We continuously improve our products and innovate, with a cutting-edge R&D department that includes an Algorithm & Data Science team, a Full Stack development team and a Continuous Integration unit and System Testing team.